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Week 6: Case Study Group: FEP-KLTSA Business Challenge

Week 6 Introduction      Effectuation is a form of thinking that utilizes how to make decisions based on the ideas from entrepreneurs to achieve a result by making opportunities and improvise the current state of their organization with resources available while taking risks regardless of the potential of facing losses (Sarasvathy, 2001). Instead of detailed planning, they experiment on what works and what not for the company. This often occurs at startups, since their main goal is to achieve a certain target no matter the outcome. This method will pose a challenge to those who are used to the traditional approach.      The difference between effectuation and causation is that effectuation uses whatever resources that are available, invest in a small amount of capital in each phase to the point where they are willing to face the losses while minimizing risks. Whilst causation begins with an objective by obtaining necessary resources to achieve a predefined goal, this allows them to inv

Week 5: Case Study Group: FEP-KLTSA Business Challenge

Week 5 Where good ideas came from and how to generate more good ideas (Intro)Sources of Good Ideas      Humanity’s revolutionary superpower is the human brain, which is the root cause behind all the developments and advancements today. But, how does a brain get all these ideas from? The brain must activate several different networks and centres in order to generate original and creative thoughts. Of these, the following three networks and centers are well-known for their beneficial applications in creative thinking.       The Attention Control Network facilitates sustained attention to a single task, such as reading or listening. The second tool is the Imagination Network, which aids in mental image construction, reflection on the past, and exploration of potential futures. Last but not least, the Attention Flexibility Network is essential for keeping an eye on our surroundings since it enables us to alternate between the Attention Control and Imagination networks. The most demanding c