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Week 11: Case Study Group: FEP-KLTSA Business Challenge

Week 11 Elevator Pitch: Tackling Homelessness with Community-Driven Tiny Home Villages Introduction      In our neighbourhood, one of the most pressing issues is homelessness. It’s a complex problem that affects not just those who experience it but also the wider community. Homelessness leads to a range of social, economic, and health problems, from increased crime rates to higher healthcare costs and a greater strain on public services. We believe in finding a creative and sustainable solution to this problem, which is why we propose the development of community-driven tiny home villages. This initiative aims to provide affordable, safe, and dignified housing for the homeless while fostering a sense of community and self-sufficiency. Understanding the Problem      Homelessness is not just about a lack of shelter. It encompasses a broad spectrum of issues, including mental health problems, substance abuse, unemployment, and a lack of social support. Traditional shelters, while providin
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Week 10: Case Study Group: FEP-KLTSA Business Challenge

Week 10 1. Introduction (What is the company?) Amazon is the world’s largest online retailer and a prominent cloud service provider. Amazon originally started as an online bookselling company, Amazon has morphed into an internet-based business enterprise that largely focused on providing e-commerce, cloud computing, digital streaming and artificial intelligence services (Yasar & Wigmore, 2022). Amazon is considered the oldest company. This is because, it was founded on July 5, 1994 by Jeff Bezos in his garage in Bellevue. Amazon officially opened business as an online bookseller on July 16, 1995. Originally Bezos had incorporated the company as Cadabra but later changed the name to Amazon. This is because, the name Amazon was exotic and different and as a reference to his plan for the company’s size to reflect that on Amazon River, one of the largest river in the world (Yasar & Wigmore, 2022). Thus, since its inception, the company’s motto has always been “Get Big Fast”. In e
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Week 9: Case Study Group: FEP-KLTSA Business Challenge

Week 9 Intro(Design Thinking) What is GrabFood (Focuses on the current state or status of GrabFood)      GrabFood is currently the leading online food delivery service in Southeast Asia, holding 54% of the region's gross merchandise value (GMV) in 2022. This leadership position has been maintained despite the overall slowdown in the online food delivery market following the COVID-19 pandemic. The pandemic initially drove record profits for food delivery companies, but as restrictions eased and people returned to workplaces, the demand for such services declined.      GrabFood, along with other major players like Foodpanda and Gojek, has experienced modest growth since the pandemic. In 2022, the online food delivery industry in Southeast Asia saw a modest 5% growth, reaching US$16.3 billion. Grab has responded to changing market conditions by reducing its workforce, laying off about 11% of its staff, which affected its food delivery service and other app services.      The competiti
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Week 8: Case Study Group: FEP-KLTSA Business Challenge

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Week 8 Introduction What's a Wicked Problem?      Wicked problems are those that are large, complex, and lack apparent solutions. They are usually social or cultural issues such as climate change, poverty, or healthcare, which are so linked with other elements that they are nearly impossible to pinpoint (Rittel & Webber, 1973). As you can see, we need to dig deeper into the core of wicked problems. The term “wicked problem” was initially created by Horst W.J. Rittel and Melvin M. Webber, professors of design and urban planning at the University of California, Berkeley, in their 1973 book "Dilemmas in a General Theory of Planning". The paper presents 10 important characteristics that define a wicked problem: There is no definite formula for a wicked problem. Wicked problems have no end point—there is no way to know whether your solution is complete. Solutions to wicked situations are neither true or false (right or incorrect); instead, they can be good or evil. You can
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